(PCu£ into tflZ sky, with the definitive handboof^ofVuBCic
Access CMe Programming is
To order or ior
AgeWise (503)283-.. ■ ■
1628 N.W. 32nd
I "The AgeWise Handbook is the
-. ultimate prerequisite for anyone
| In or entering the field of
i Public Access Television...
a 'Must Have" for access
Gerry Field, Executive Director
Sommerville Access Television
Winner. NFLCP Community
Announcing . . .
Brewster ^/ Ingraham
Serving Access Centers, Municipalities,
Nonprofit Organizations & MSOs
Pamela J. Brewster & Sharon B. Ingraham
6 Puritan Road, Acton, Massachusetts 01720
Community Television Review is published
by the National Federation of Local Cable
Programmers. Send subscriptions,
memberships, address changes and inquiries
PO Box 27290
Washington, D.C. 20038-7290
Materials submitted for publication cannot
Bulk orders for additional distribution outlets
are available on a case-by-case basis.
Contact the NFLCP National Office at the
above number for rates and delivery.
CTR Editorial Board
Dirk Koning, Chair
Fred Johnson, Tom Karwin, Diana Peck,
Jack Schommer, George Stoney,
Randy Van Dalsen
Editor in Chief
Jack Schommer, Vol. 13. No. 3
NFLCP Board of Directors:
Sharon Ingraham, Chair
Andrew Blau, Vice Chair
Sam Behrend, Treasurer
Judy Crandall, Secretary
Mary Bennin, Alma Arrington Brown,
Ron Cooper, Ann Flynn, Atif Harden,
Rick Hayes, Karen Helmerson,
James Horwood, Carl Kucharski,
Paula Manley, Elliot Mitchell, Sharon Mooney,
Fernando Moreno, John Moore,
Anthony Riddle, Jack Schommer,
Catherine Shurlds, Rika Welsh,
Jewell Ryan-White, Barb Wolf.
Where Do We Go From Here? By Carl Kucharski
The musings of an access codger
NFLCP Organizational News
2 Message from the Chairperson By Sharon B. Ingraham
2 International Advisory Committee Annual Report By
3 Public Policy Committee Convention Wrap By Andrew Blau
3 1991 Hometown U.S.A. Judging Sites Sought
7 Hometown U.S.A. Awards to Air on The Learning Channel
7 Call for Applications to the CTR Editorial Board
8 Trade Show Is a Resounding Success
8 NFLCP Northwest Region Focus
About this Issue...
On the heels of a very successful (and fun!) NFLCP Convention in Washington, D.C.
in July, this edition of CTR will attempt to summarize some of NFLCP's committee ac-
tivities, as well as publish one of the many excellent "White Papers" presented for the first
time as a "track" at this year's Convention.
"The International Advisory Committee Annual Report," and the "Public Policy Con-
vention Wrap" do a nice job of summing up a year's worth of their important
accomplishments. Where Do We Go from Here? The Musings of an Access Codger,
by NFLCP's new Public Policy Chair, Carl Kucharski, is an insightful look at access roots
and his future visions for community television. Other "White Paper" topics at the
Marginal Notes: Consumer Video, the First Amendment, and the Future
of Access by Bob Dcvine
Psychographic Marketing of Public Access Television: A Tool for
Preserving Public Access in the '90's So Future Visions May
Become a Reality in the Year 2000 and Beyond by Karen George
and Michelle Parker
The First Amendment Is Not Enough by Fred Johnson
The Goal Is to Communicate by George C. Stoney
Usage Needs Assessments for Community Access Television: Documenting
the Present and Expecting the Future by Christopher F. White
Telecommunications at the Local Level: Strategies for the Cities in the '90's
by Eric Xavier, Ph.D.
Jack Schommer (Editor-in-Chief of this issue) tells mc that NFLCP plans to package
these "White Papers" and make them available at a nominal fee to NFLCP members. If
you would like information on how to obtain this package, contact the National Office at
CTR, Fall 1990
Message from the Chairperson
By Sharon B. Ingraham
T t is with great honor that I again
X serve you as NFLCP Chairperson
for this, my sixth and final year on the
NFLCP Board of Directors. NFLCP is
fortunate to have an incoming Board with
depth and experience, where new leader-
ship will make next summer's transition as
seamless as possible for the membership.
This have been quite a year for
NFLCP. We have just come from a
superb National Convention, with the
highest registered attendance and the most
workshops ever. Two major Congres-
sional leaders, Representative Ed Markey
and House Minority Whip Newt Gingrich
addressed attendees. Our Saturday
keynote panel featured NFLCP 's new
partnerships with groups such as People
for the American Way, National Federa-
tion of Community Broadcasters, BRAVO
and the National Alliance of Media Arts
Centers. The special sessions conducted
by the Closeup Foundation also marked
the beginning of working relationships
with groups such as the Alliance for
Justice (a session which will be shown on
C-SPAN). All this is on the heels of
record Hometown USA Video Festival
and NFLCP' s work with the Congress and
frequent appearances in the press and on
nationwide television. We also are
maintaining our relationships with both
NATOA, the Alliance for Communica-
tions Democracy, the UCC Office of
Communications, and the Consumer
Federation of America.
Finally, NFLCP is pleased to announce
that we have begun the search for an
Executive Director, someone who can
continue the fine work that the Board of
Directors, Staff and Contractors have
carried since the summer of 1987. It is the
Board's intention to make a final decision
at the winter Board meeting. I urge you to
read the ad in this issue of CTR, post it in
your community, and consider applying
for this vital leadership role.
International Advisory Committee Annual Report
In the past twelve months, the
NFLCP International Advisory
Committee has continued to receive an
increasing number of international
inquiries regarding the activities and
membership of the NFLCP and public
access in the United States. The whole of
the European Economic Community may
now be counted along with Brazil,
Quebec, Japan and the United States as
active partners in community-based
television, communicating on a regular
basis in regard to videotape and people
exchanges, international conferences,
funding, training, standards conversion
and programming policies. Most recent
and developing contacts include Gabon,
Africa. One of the primary objectives of
the NFLCP International Advisory
Committee in this coming year will be to
expand its ability to facilitate exchanges
through fundraising and enhanced
Highlights of International Advisory
Committee Activities, 1989-90
□ Invitation by Video Des Pays to
Karen Helmerson to attend 4th
International Meeting in
Tregastel, France, fall, 1989;
visited four countries, ten cities
and eleven community TV
centers throughout Europe.
□ Letter of support and participation
from NFLCP to Video Des Pays
1992 Video Olympics.
□ Managing Editor of CTR Interna-
□ Established regular CTR Interna-
□ Continuation of Video Des Pays/
NFLCP tape exchange.
□ Design of 1990 International Track,
Washington, D.C. Convention.
□ Invitation from the following to
participate in: OLON (Nether-
lands) First TV Festival, RTCL
(Quebec) (Quebec) Fall 1990
conference, 5th Meeting VDP
(Spain), Sasakawa Peace Founda-
tion (Japan) 1991 conference.
□ Proposal received from Karen
Ranucci for a collaborative
Latino Media Festival.
□ S upport of NFLCP Northeast Region/
RTCL Friendship Accord.
The NFLCP International Advisory
Committee would like to recognize and
thank our international guests to the 1990
NFLCP Annual Convention in Washing-
ton, D.C. They are:
Offener Kanal Berlin
1000 Berlin, West Germany
Jose Van Hof
6500 AK Nijmegen
Bela Vista, Sao Paolo
835 Avenue Brown Local 327
Proposal for World Federation of
RTCL (Association of Local and Com-
munity Television in Quebec) will
celebrate its twentieth anniversary through
an international conference in Charlevoix
Please turn to page 8
CTR, Fall 1990
Public Policy Committee Convention Wrap
By Andrew Blau
The theme for this year's conven-
tion was "Advocate," and NFLCP
could not have chosen better timing for
that theme in Washington, D.C. In the
few days we met there, the House moved
ahead on major cable legislation, the
Senate held hearings on allowing tele-
phone companies into the cable business,
and the Federal Communications Com-
mission released its major report on the
Against that background, public policy
was a featured part of the proceedings.
The convention opened with a speech
from Rep. Newt Gingrich (R-GA), House
Minority Whip and a newfound staunch
advocate of PEG access. Rep. Ed Markey
(D-MA), Chair of the House Telecommu-
nications Subcommittee, came directly
from Capitol Hill, where the Commerce
Committee had just approved a cable bill,
to deliver this first public remarks on that
bill at the "Hometown U.S.A." awards
ceremony. Gingrich pledged to work with
NFLCP to advocate for access, and
Markey touted the potential of public
access to Direct Broadcast Satellite, or
DBS, services, which his legislation
mandates. The convention closed with a
coalition-building lunch, where represen-
tatives of groups with linked interests to
those of NFLCP, such as the National
Federation of Community Broadcasters,
the National Alliance of Media Arts
Centers, and People for the American
Way, shared their ideas and visions of the
current environment and the possibilities
for joint efforts.
At that lunch, as outgoing public policy
chair, I outlined the cable legislation
pending in both houses of Congress and
the need to maintain our efforts to educate
legislators about PEG access. Despite
extraordinary efforts from NFLCP
members across the country, the crucial
elements to stabilize PEG access are still
missing from either the House or Senate
Based on a vote by the delegates at last
year's convention, NFLCP has been
seeking a package that would ensure
adequate access to cable for public,
educational and government uses, and a
stable environment for the sustained
viability of the channels. The package has
three main components: all cable systems
should have channels dedicated for PEG
use; money set aside for access support
should be used for access support and
should not be considered a franchise fee;
and access centers and cities that manage
access should have the same freedom from
liability for access program content that
they do not control that cable companies
The full Public Policy Committee met
during the delegate's session to review the
past year and outline goals and priorities
for next year. The Committee recognized
the public policy achievements over the
past year, such as testifying twice before
Congress, submitting comments to the
FCC, building and strengthening our
coalitions with other groups, and substan-
tial progress on a resource packet for
addressing controversial programming,
and set ambitious goals for 1990-91. The
Committee identified as its top priorities:
1) continued advocacy to ensure a stable
base for access; 2) building coalitions with
other organizations representing other
constituencies, such as labor, education,
and seniors, as well as strengthening ties
to the groups we are already working with;
and 3) developing a public policy commu-
nication and information system. The
Committee also saw a growing need to
leam about the implications of newer
video delivery systems, such as DBS, for
Please turn to page 8
1991 HOMETOWN USA. JUDGING SITES SOUGHT
/t's time to start planning for the
1991 Hometown U.S.A. Video
Festival! If your access or local origina-
tion facility is interested in serving as a
preliminary judging site, send a letter
indicating interest to Sue Buske, Home-
town Festival Manager, c/o The Buske
Group, 3112 O Sl, Suite 1, Sacramento,
Each Hometown preliminary judging
site typically oversees the judging of ap-
proximately 100 tapes in from two to six
categories. Preliminary judging sites must
have both 3/4 inch and VHS equipment
available. The preliminary judging
process must take place during the last ten
days of April. Approximately 26 prelimi-
nary judging sites will be selected.
The NFLCP is also seeking letters of
interest from facilities interested in hosting
the final judging for the 1991 Hometown
Facilities who wish to be considered as
a host site for final judging should send a
letter of interest to the Hometown Festival
Manager at the address listed above. The
final judging site must have at least eight
3/4 inch and VHS viewing stations
available. This equipment must be
available for three consecutive days to
accommodate the final judging process.
Final judging will take place in mid-May
Quote-Unquote in Albuquerque, New
Mexico, a 1990 preliminary judging site,
stated the following about their participa-
tion, "The judges loved being asked!
Hometown was a good PR tool and a great
opportunity for producers to see what is
going on in other parts of the country."
Community Access TV in Industry, CA,
indicated, "As a preliminary Hometown
judging site, it gave the staff and access
producers great ideas for shows. Also, it
left everyone with the feeling that they
were not alone as a public access station."
The deadline for letters of interest in
participating as a preliminary or final
judging site is October 15, 1990.
CTR, Fall 1990
Where Do We Go From Here?
The musings of an access codger
A White Paper By Carl Kucharski, NFLCP Public Policy Chair
Presented at the 1990 NFLCP Convention in Washington, D.C.
Access is responsible for more
original programming every year
than ABC, CBS, NBC and PBS COM-
BINED! Yet like Rodney Dangerfield,
"we just don't get no respect." And I'm
tired of it. I'm tired of being reactive,
myopic firefighters responding to every
piece of legislation and litigation without
our own agenda for the future.
After 13 years in access, as volunteer
and staff, I can see immense progress in
funding, programs and support. So why
have I had deep, uneasy feelings about
access for the past two years? Until I
decided to write this paper I didn't know
and even today I'm not sure that what I
say here will truly articulate the forebod-
ings and doubts I have about our future if
we continue along the same path we have
during the last ten years.
Access may survive the 1990's and be
totally irrelevant in the year 2000.
Have we become the McDonald's of TV,
local franchises cranking out "product"
deep-fried in TV oil? Are we becoming
the farm teams for the networks?
In order to understand what I am pro-
posing for the future, it will be necessary
to look briefly at the last decade - where
we came from and where we are today.
For the future I'm relying on mainstream
sources and my own intuition. This cer-
tainly isn't meant to be a scientific
approach, but more of an uncongealed
mass of impressions. Meaning comes
Progress is a comfortable disease.
"Pity This Busy Monster, Manunkind"
Reflections on 1979
Jimmy Carter was President. Interest
rates were pushing 20%. We had hostages
in Iran. The Soviets were sending troops
into Afghanistan. Fewer than 1% of
households had VCR's. The meltdown at
Three Mile Island almost happened.
Cable penetration stood at 19%. The
Supreme Court decided the Midwest
Video II case and Armageddon was
predicted for access. ESPN and CSPAN
were launched. No one had their MTV or
CNN or PPV - no walkmen, ET or AIDS.
"Chip" was only one of "My Three Sons."
Technological "innovations" were in hand
- DBS, MMDS and interactive TV -
The cable industry was anticipating the
urban gold rush. Access did not exist in
major urban areas such as: Milwaukee,
Chicago, Boston, Columbus, Dallas,
Houston, Sacramento, Queens, Brooklyn,
Staten Island, Pittsburgh, Tampa, Miami,
Washington D.C, Denver, Cincinnati,
Portland, Seattle and on an on.
There were approximately one
hundred community access centers in the
country in smaller cities with little or no
funding. But there was a sense of adven-
ture, a joy of making something out of
nothing. Maybe it was just the excitement
of birth and today it's the anxiety of teens.
State of the Art? - 1989
What is access like today? From two
surveys of access, primarily public access,
which I conducted in 1988 and 1989, I've
been able to put together a snapshot of
access. On the surface, access appears to
be productive and efficient, but a deeper
analysis, I believe, shows that access is
dependent and short-sighted.
There has been a growing movement to
have access run by community-based non-
profits. Most were incorporated between
1980 and 1986. We are a nascent move-
ment With this trend comes a greater
demand for quantitative accountability and
more government representation on access
governing boards as a significant number
of cable franchises come up for renewal
Almost all access centers are dependent
upon cable company contributions or
government allocations of franchise fees
for at least 85% of their operating in-
comes. Arts and humanities funding
represents only 2% of access funding
overall. Memberships and individual
contributions are negligible although this
is the largest single source of private
giving to non-profits. Fewer than half of
the access centers have contracts with the
city or cable company. Access spends an
average of 4% of its budget on develop-
ment, marketing and outreach and less
than 1% of access staff positions are
specifically dedicated to these functions.
Are we healthy, content wrapped in our
First Amendment cloaks, oblivious to the
shifting winds of change?
Live programming, the original "raison
d'etre" of access, averages less than five
hours a week. VHS and 3/4" UMATIC
are the primary formats as are Amiga
computers for graphics. Yet, only twelve
organizations surveyed use computers for
the NFLCP bulletin board or any type of
computer networking. Access centers
carry some satellite delivered programs
but there is little interest in national or
international exchanges. More than
26,000 original program hours were
produced through responding access
organizations in 1988. My estimated cost
to produce those programs is $363 per
hour. Variety and Broadcasting have
reported that the average cost of one hour
of prime time network television cost
$500,000 to $1,000,000.
More than 9,600 people were trained
by these access centers in 1988 but the
reported retention rate was less than 50%
over twelve months, the same rate was
true of on-going volunteers.
Is our training a focused and effective
method of empowering people to shape
their own visions or is it superficially
mimicking commercial and non-commer-
cial broadcast models?
Please go to the next page...
CTR, Fall 1990
State of the Environment - 1989
/ need some quick money.
To say that the 80's was the decade of
consumption is certainly redundant. Yet it
is important to see the scope of our latest
binge by comparing 1980 with 1989 -
National debt grew from one trillion
dollars to three trillion; corporate debt
from 774 billion to two trillion; household
debt 1.3 trillion to 3.2 trillion; foreign
trade balance from a surplus of 106 billion
to a deficit of 664 billion.
A billion here, a billion there, pretty soon
you're talking about real money.
Senator Everett Dirkson
The National League of Cities just
reported that 54% of the cities it surveyed
will run budget deficits this year. We've
all read the President's lips but should
have been paying attention to Edgar
Bergen. Meanwhile a few minor projects
have backed up which will have to be
Savings and loans - $250 to 500 billion
Highways - $315 billion
Bridges - $72 billion
Air traffic control - $25 billion
Nuclear waste disposal - $50 to $200
Clean water - $24 billion
Hazardous waste disposal - $15 billion
State and local governments have an
may continue to try to pick up the tab for
reductions in federal spending, especially
for human services and education. Those
elected officials are trying to determine
how to "enhance revenues" without
increasing taxes. Will dedicated franchise
Apparently the communist system is
not surviving. The rise of democracy and
capitalism in Eastern Europe and the
Soviet Union may put an end to the "Red
Menace." Unable to continue "commie
bashing" and unwilling to face the real
problems in the country (social services,
environment, savings and loan/HUD
scandals, infrastructure, etc.), politicians
are turning their jaundiced gaze to
freedom of speech. Whether it be the
NEA funding, Mapplcthorpc in Cincin-
nati, 2 Live Crew in Miami or other fellow
travelers, freedom of expression may
become the next evil empire.
People for the American Way reports
172 cases of book banning in 42 states so
far this year. Atop the list are those good
old filthy favorites "Huckleberry Finn"
and "Catcher in the Rye." A recent
version of "Little Red Riding Hood" was
banned because grandma had a glass of
wine after escaping the wolf.
The good news is that a recent Gallup
Poll showed that 75% of Americans don't
want anyone imposing new laws on what
they can see and hear.
Americans are also giving more to non-
profits - a record $114 billion in 1989.
Individuals and bequests accounted for
90% of that total, foundations - 6%,
corporations - 4%.
Who were the recipients of these con-
tributions: Religion - 47%, Human
Services - 10%, Education - 9.3%, Health,
8.7%, Arts, Culture, Humanities - 6.5%,
Public/Society Benefit - 3.1%, All Other
Uses - 15%. How will we or can we get a
piece of the pie?
Corporations have become more vul-
nerable to pressure from advocacy groups.
Anti-abortionists pressured AT&T to
discontinue its long-time funding of
Planned Parenthood who, in turn, initiated
a consumer boycott of AT&T, the
Cincinnati United Trust Company was
boycotted by anti-pornography activists
because a Central Trust employee was
chair of the Board of the Contemporary
Arts Center which exhibited the Robert
Mapplcthorpc photos. The employee
resigned as chair of the arts center. ACT-
UP planned a boycott of Marlboro
cigarettes because its parent company
Philip Morris pledged $175,000 towards
the construction of the Jesse Helms
Thought police are roving the land.
Topping the concern agenda of
Americans are drugs, crime, abortion, the
environment, the economy and education.
Underlying these issues is the NIMBY
syndrome (Not In My Backyard). Con-
cern for the homeless but no shelters or
low-cost housing in my neighborhood.
Protecting free speech as long as I agree
with it. Fix the roads and clean the
environment but I won't carpool or give
up disposables. Is the American agenda
our agenda - should it be?
In the face of this cable television is
only a hot button when rates go up and
service goes out. Little attention is paid to
the larger moves of telecommunications
giants which are shaping our future.
The Baby Bells and cable industry are
rapidly developing partnerships in Asia
and Europe to participate in the construc-
tion of new telecommunications systems.
Mergers and acquisitions proliferated in
the 80' s. Time Warner is a case in point.
Time Warner is now the world's largest
media firm worth $18 billion according to
Ben Bagdikian in a 1989 article in The
Nation. Bagdikian states that this is larger
than the combined gross national products
of Jordan, Bolivia, Nicaragua, Albania,
Laos, Liberia and Mali. He refers to Time
Warner as one of the "new lords of the
global village," a tripleplay of media
multi-nationals, worldwide advertising
agencies and multi-national manufacturers
of consumer goods.
Where does cable stand in 1989?
Cable stands with 52 million subscribers, a
penetration rate near 55%, revenues in
excess of $19 billion, an average monthly
subscriber rate of $15.95 and an average
system's selling price of $2,348.00 per
subscriber. The industry reports having
paid $570 million in franchise fees in
1989. Meanwhile the Preferred Case
continues to creep through the courts and
cable legislation abounds on Capitol Hill.
Potential time bombs for access.
Whether the populist reactions that
followed past boom periods reoccur in the
90' s no one can know. But there could be
no doubt that the last decade ended as it
had begun: with a rising imperative for a
new political and economic philosophy,
and growing odds that the 1990' s will be a
very different chapter than the 1980' s in
the annals of American wealth and power.
Kevin P. Phillips
NY Times Magazine
Where Do We Go from Here?
Trends in the Environment
Do not go gentle, into the good night
Speculation about the 1990's have been
the rage recently. Economic growth and
recession have had equal and eloquent
supporters. The role of government is
Please turn to the next page...
CTR, Fall 1990
being questioned as to its ability to lead
people through these tumultuous times.
Yet common themes emerge from many
of the futurist scenarios.
John Naisbitt and Patricia Aburdene
explored ten major directions in their book
1) The Booming Global Economy of the
2) A renaissance in the Arts
3) Emergence of Free Market Socialism
4) Global Lifestyles and Cultural
5) Privatization of the Welfare State
6) Rise of the Pacific Rim
7) Decade of Women in Leadership
8) Age of Biology
9) Religious Revival of the New
10) Triumph of the Individual
United Way of America in "What Lies
Ahead Countdown to the 21st Century"
has identified nine "changedrivers" which
it believes will reshape America.
1) The Maturation of America
2) The Mosaic Society
3) Redefinition of Individual and Societal
4) The Information-Based Economy
6) Economic Restructuring
7) Personal and Environmental Health
8) Family and Home Redefined
9) Rebirth of Social Activism
Similarities may be seen from these
basic areas of discussion without going
into many of the details of the economic,
social and technological implications. But
a few points should be highlighted.
The faces of America are changing.
They are aging, greying and changing hue.
By the year 2056, the average U.S. citizen
will trace his/her descent to Africa, Asia,
Hispanic counties, the Pacific Islands and
Arabia. By 2015 Hispanics may be the
largest minority in the country. Today,
immigration is a more significant factor in
our population growth than natural
The 75 million baby boomers will turn
fortysomething this decade reaching their
peak earning and productivity years.
Boomers are shifting their interests to
family and quality of life issues. They are
dissatisfied with the way our institutions
are handling social issues. Boomers are
providing the impetus for redefining social
issues. Boomers are providing the
impetus for redefining public sector and
private sector roles. By 201 1 they start to
Seniors are a fast-growing population,
especially those over 65. As a group, they
are healthier and wealthier. In fact, there
are twice as many poor children as poor
seniors. Currendy, 40% of seniors 65 to
By the year 2000, four million more
students will be in public schools; 33% of
us will have a college degree (27%
currendy have one); 56 million people will
work at home (12 million did in 1980).
Are we mentally and philosophically
prepared to handle these changes?
The increase in identified social issues has
been accompanied by a complimentary
increase in non-profits attempting to
address them. In Milwaukee, for example,
the number of non-profits trying to control
the surge of teenage pregnancies has
increased from twelve in 1984 to more
than forty today. Competition for chari-
table contributions is growing steadily.
The impact on state and local budgets will
continue to prompt the emergence of
coalitions of governments, business,
educational institutions and non-profits to
address social problems. Will we be allies
with these community organizations
working for change or adversaries fighting
for scraps of financial, political and human
I've touched on many of the economic
realities and forecasts already, but at least
two interlinked movements may have
impact at home - EC '92 and the "peace
dividend." The European community's
joint free market targeted for completion
in 1992 may create the largest consumer
market in the world Changes in their tele-
communications structure and the emer-
gence of democracy in Eastern Europe
may offer opportunities for community
Associated with the revolutions in the
East Bloc countries is speculation about a
"peace dividend," i.e., Pentagon funds
shifted to balance the budget or address
social issues. But this "dividend" will be
illusion if not ephemeral. Every billion
dollar cut in the Pentagon's budget affects
38,000 workers in the defense industry.
Let's not forget that defense contracts are
seen as jobs programs for congressional
Above all, we must continue to be alert
to the "Golden Rule" as it affects our
"economies" in community media.
"Whoever has the gold, makes the rules."
A Scenario: The digital video signal
makes it possible for us to manipulate
video, audio and data on our home and
business PC's while accessing multiple in-
formation/image bases. Computer chips
will have 1,000 times the information as
they do today. Pocket-sized cellular
Nintendo-like communicators will extend
the communication creation network
beyond the fiber optic links.
Seem unlikely? It's already here.
Digital video exists. The holdups are its
cost and compression, both of which will
be solved. Digital video is being inter-
faced with computers and compact discs.
Time Warner, ABC, IBM, Apple, Com-
modore and National Geographic have
operating systems in place. The Sony
CCD-TR4 and Panasonic Palmcorder will
get smaller and cheaper. Video will be
"recorded" onto chips and CD's.
A new world-wide telecommunication
structure is being created. The only
questions are who will have access to it
and under what conditions. Those are the
questions we must address with eyes that
see beyond tomorrow an dour own vested
structure of access.
William J. Donnelly, an advertising
pioneer, has recently taken a critical look
at electronic media. Donnelly says that
electronic media has and continues to
usher in the "Confetti Era, in which all
events, ideas and values are the same size
and weight...punched out, die-cut wafers
without distinction." The era's off -spring,
"the Confetti Generation," will be sub-
jected to an explosion of images and data
that will "float down like cheap confetti."
Society will undergo cultural segmenta-
tion and our common ground of informa-
tion and experience will dissolve beneath
Underlying Donnelly's position is the
dichotomy of information and knowledge.
What role will community media have in
conveying knowledge in a world over-
wrought by mountains of information?
CTR, Fall 1990
Leaders think longer term, grasp the
relationship of larger realities,
think in terms of renewal, have
political skills, cause change,
affirm values, achieve unity.
Russell E. Palmer
Wharton School of Business
The existence of access is a political
statement. Politics are forces of change
and renewal. Access must acknowledge
its birthright and actively assume its
responsibility for initiating change and
Today's funding sources may dry up.
Alternative sources are inundated with
requests for assistance We must form new
cooperative partnerships for economic and
philosophical development on the national
and international levels.
We must recognize and address the
changes in demographics, economics,
social and political structures in the U.S.
and the world. Access must embrace the
individuals and organizations facing these
Access must evolve into true commu-
nity communications and learning centers
for video, data, computer networks, com-
munity publishing and national and inter-
Access must become an incubator,
nurturing the conception and growth of
ideas and visions by adapting the technol-
ogy, training and services to provide
people with an effective human approach
to electronic communication in the next
Imagine a place where people can
access all media (electronic, print,
whatever) to create local and global
dialogues and effectively reshape the
visual political reality.
Imagine a place where people can
access land-lines (cable, telephone),
satellites, cellular communication and
Imagine a place where people can
learn to access computers, video, audio,
film, photography equipment, databases
and networks, electronic libraries, or
whatever tools are necessary for active
How Do We Get There?
It will take real courage to reevaluate
and redefine what we mean by access. It
will take political savvy to propose and
implement the changes necessary for
access to evolve. A few steps to take
1) Formation of a free speech Political
Action Committee in cooperation with
affinity groups throughout the country .
2) Increased support for the Alliance
for Communications Democracy to
enhance litigation efforts supporting and
3) Create organizational and economic
partnerships with affinity groups whether
they be community media related or not.
4) Insist on community operation of all
access channels without government
5) Redefine educational and govern-
ment access channels
6) Develop working relationships with
our counterparts in Europe, Africa, Asia
and Latin America.
7) Create with affinity groups,
research and development sites, nationally
and internationally, to test, adapt and im-
plement communications hardware;
establish international exchanges of
people and their works; develop new,
appropriate training/education approaches;
act as "think tanks" and meeting sites for
community media; and develop additional
resources and networks.
To initiate our discussions, the NFLCP
should immediately establish a one year
long range planning process which would
culminate at the 1991 national convention.
The NFLCP Board should devise an initial
structure and objectives for the process
which would be implemented through the
chapters and regional conferences (a
bottom to top process). Affinity groups
and individuals should be identified and
invited (cajoled?) into participating.
/ shall be telling this with a sigh
Somewhere ages and ages hence;
Two roads diverged in a wood, andl-
I took the one less traveled by.
And that has made all the difference.
"The Road Not Taken"
(This "White Paper" is one of many
papers presented at the NFLCP Conven-
tion in Washington, D.C. this July. For
more information about these "White
Papers," contact the NFLCP National
Office at (202) 829-7186.)
Awards to Air on
The National Federation of Local
Cable Programmers is pleased to
announce that the Hometown U.S.A.
Video Festival Awards Ceremony will
air on The Learning Channel. Home-
town winners were announced on July
26th at a special Awards Night Event
which was held at the Grand Hyatt
Hotel in Washington, D.C. in conjunc-
tion with the NFLCP National Con-
The Awards Night Event will air on
The Learning Channel in two one-
hour segments. The first segment will
air on October 25th from 1-2 p.m.
E.S.T., and segment two will air on
November 1 from 1-2 p.m. E.S.T.
In its 13th year, Hometown U.S.A.
is the largest video competition honor-
ing the finest in local cable program-
ming. This year Hometown received
over 2,000 entries in 32 categories.
Call for Applications
to the CTR Editorial
The CTR (Community Television
Review) Editorial Board is currently
accepting applications for Board
positions. Editorial Board members
are responsible for the oversite of
CTR, individually act as Managing
Editor for approximately one issue per
year, meet quarterly by conference
call, and meet at the annual conven-
If you would like more information,
or would like an application, please
50 Library Plaza N.E.
Grand Rapids, MI 49503
CTR, Fall 1990
Committee (con't.).. frompage2
near Quebec City this October. The
NFLCP has been invited to participate as
one of fifteen organizations representing a
total of seven countries officially attending
this conference. A first draft proposal of a
World Federation of Local Televisions is
intended for presentation at this
conference. An initial discussion of this
proposal will take place at the 5th Meeting
of Video Dcs Pays in Sabadell, Catalognia
(Spain) in September.
Satellite Channel Invites NFLCP
The International Channel in Los
Angeles, CA, has invited the NFLCP
International Advisory Committee to
consider a proposal for utilizing their
satellite channel. Negotiations are
currently in very early stages of discus-
sions. The International Channel imports
"contemporary foreign programs from
around the world" for U.S. audiences.
Karen Helmerson, Chair
NFLCP International Advisory Committee
c/o Staten Island Community Television
100 Cable Way, Suite 2
Staten Island, New York 10303
Public Policy Convention Wrap (con't.)
from page 3
Finally, the Committee elected new
leadership for the coming year. After two
years as Chair, I had to step down, as man-
dated in the Bylaws. However, the
Committee found itself very fortunate to
gain the leadership of Carl Kucharski.
Carl, Executive Director of ACTV
Channel 21 in Columbus, OH, has been
active on public policy matters for many
years, and provided strong leadership to
the Ad Hoc Committee on Controversial
Programming over the past year. Carl has
already begun to implement the projects
outlined at the delegates meeting, and will
be handling public policy questions and
coordinating the public policy network. If
you have questions, or want to be in-
volved, contact Carl at:
ACTV Channel 21
394 Oak St.
Columbus, OH 43215
While the "Advocate" convention may
be over, we're looking forward to building
on that theme over the next year with the
skills, information and contacts pulled
together in Washington, and hope to make
the convention a springboard for a year's
worth of activity.
- to produce segments for "Given
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Cable Access Centers
Make your access center "accessible"
to more members of the community-
become part of the VITAL network.
is a video magazine highlighting the
abilities ot people with developmental
challenges such as mental retardation,
Down's syndrome, cerebral palsy and
= T P AIMING AND LEARNING^
is a training curriculum designed to
teach basic cable television produc-
tion to people with developmental
Fof more information, contact:
Little City Foundation
4801 W. Peterson Avenue
Chicago, IL 60646
Trade Show in
Washington, D.C. Is a
The nearly 1,000 attendees at the
NFLCP annual convention enjoyed a
hands-on opportunity to review the
latest in technological advances being
offered to our industry by visiting
NFLCP's largest industry trade show
in its history. Comments heard
among registrants were uniformly
positive, with many visitors indicating
that they were already looking for-
ward to revisiting an expanded trade
show in Portland.
About Portland, July 25-27, 1991
Your help in identifying suppliers
to our industry will assist NFLCP in
constantly improving upon the level
of supplier participation in our annual
meeting trade show. Please forward
"leads" of firms whom you may have
met at other shows (exhibitor directo-
ries are excellent resources) or whom
you have had business relations, to
our show management firm at:
Exhibit Promotions Plus
11620 Vixens Path
Ellicott City, MD 21043
(301) 997-0763, FAX (301) 997-0764
Jack Schommer, Managing Editor
of this issue of CTR, has been elected
Chair of the NFLCP Northwest
Region. Jack says the Region will be
busy this year planning for the 1991
NFLCP Annual Convention in
Also, this group has been organiz-
ing and planning for the region,
spending two days this summer at a
retreat in the country to focus on goals
for the year.
Coming up in late October is the
tri-regional fall conference in Reno,
Nevada with the Far West, Northwest
and Mountain States participating.
Titled, "Yesterday's Gamble.. .Today's
Jackpot" the conference will feature
workshops on programming, commu-
nity outreach, and institutional issues.
CTR, Fall 1990
National Federation of Local Cable Programmers
NFLCP, based in Washington, D.C., is seeking an executive to direct its activities. The successful candidate will have a
minimum of five years experience in personnel and financial management, fund-raising and public policy experience with
not-for-profit organizations. This position reports to a Board of Directors and is responsible for negotiating contracts,
purchasing, handling day-to-day finances, hiring and management of staff, development and implementation of strategic
and fiscal planning, serving as a liaison for the Board with regions and chapters, preparing quarterly and annual reports.
Compensation will include an annual salary of $40,000 (minimum) plus benefits and incentives. Send resume and cover
50 Library Plaza N.E.
Grand Rapids, Ml 49503
An affirmative action, equal opportunity employer. Applications to be received by November 12, 1990.
NO PHONE CALLS, PLEASE!
NFLCP Job Line
For access jobs across America,
If you have comments, suggestions, or jobs,
please send them to:
PO Box 27290
Washington, D.C. 20038
for Community Television
Now there is easy to use
software for community
television. It is designed
by an experienced Public
Access manager to solve
CableCast schedules programs.
Using simple click commands you
can quickly make publication
schedules and playback logs.
production equipment. Set up easy
calendars for 10 cameras or a 100! It
keeps track of shows in progress and
reports on producers activities
Will Loew-Blosser, 3948 12th Ave South
Minneapolis, MN 55407 (612)824-7721
NFLCP Bulk Rate
PO Box 27290 U.S. Postage
Washington, D.C. 20038-7290 PAID
Permit No. 39
Return Requested Gresham, OR 97030
Robert Muh loach
1807 Ann St .